Crystal English Sacca
A globally renowned advertising creative, Crystal joined Lowercase and co-led our initial investment in Uber and Blue Bottle among others. When selecting and advising portfolio companies she often relies upon her experience helping outfits like Audi, Intel, Barclays, HBO, Sprint, and even Napster speak to a worldwide audience with thought-provoking wit.
Her advertising career was hallmarked by a Cannes Lion, Two Gold Cannes Cyberlions, some One Show Pencils, and a pile of ADCs, D&DADs, Kellys, Andys, Effies, Webbys, and ADDYs. She was also named an ADC Young Gun, one of AdWeek’s “Best Creatives You Don’t Know” and has served as a judge for the One Show and the Webbys. You’ll likely recognize her “Rock Star” spot for Intel which was regarded as one of the funniest spots of the year and ultimately translated into multiple languages.
When not investing in startups and restaurants, Crystal can be found designing books, websites, product labels, teaching yoga, advising non-profits, and raising three kids under five. Her wine book “The Essential Scratch & Sniff Guide to Becoming a Wine Expert” was a New York Times Bestseller and Amazon #1. The follow-up book, “The Essential Scratch & Sniff Guide to Becoming a Whiskey Know-It-All” launched last October to great acclaim and is a surefire way to take the mystery out of whiskey.